Increasing Profits and Productivity: A Recap of the "Custom Software and Tech" Event at MIRCA

GRIT Technologies was once again, invited to present at the Michigan Roofing Contractors Association conference (MIRCA), where innovation and technology took center stage in an in-person presentation. The event, aptly named “Increasing Profits and Productivity with Custom Software and Tech,” was a collaboration between SPARK Business Works and us here at GRIT Technologies.  

GRIT Technologies: Navigating the Path of Business Continuity and Security

At the heart of the event, our very own Matt Moline, the presenter for GRIT Technologies, reviewed the first foundational element of business continuity and security. Moline’s narrative underscored the vital importance of safeguarding business operations against the ever-evolving digital landscape. With a passion for empowering businesses to thrive, Moline delved into how GRIT Technologies collaborates with companies to ensure operational resilience in the face of uncertainties. Matt , emphasizing the need for businesses to stand firm, adapt, and flourish in a world where technology plays a defining role.

MIRCA Event: Hierarchy of Needs

Spark Business Works: Crafting Efficiency Through Custom Software

The stage shifted to Bob Armbrister and Jake Lonc from Spark Business Works, who embarked on a journey into the realm of custom software solutions. Their presentation showcased the immense potential of tailor-made technological solutions in revolutionizing business efficiency. Through compelling real-world examples, Armbrister and Lonc revealed how SPARK Business Works empowers businesses to seamlessly integrate technology without upheaving their well-established processes. Their words struck a chord, highlighting the transformative potential of technology as an enabler rather than an obstacle.

ConTech funding

Harmonious Partnership: GRIT Technologies and Spark Business Works

The event took an enlightening turn as the collaborative synergy between managed service providers (MSPs) and custom software firms came to the forefront. The partnership between GRIT Technologies and Spark Business Works emerged as a shining beacon of collaborative brilliance. Matt Moline succinctly captured the essence, stating, “In an ever-evolving landscape, merging GRIT’s security prowess with Spark’s software expertise creates a powerful force that propels businesses to new heights.”  

This partnership not only embodies a commitment to holistic solutions but also exemplifies the transformative impact of collective expertise in the realm of technology. By seamlessly uniting managed services and custom software, these companies present businesses with an all-encompassing toolkit to navigate the complexities of the digital age.

A Future Fueled by Technology: Empowering Businesses to Thrive

As the event drew to a close, attendees departed with newfound excitement and insights. Matt Moline’s revelations on business continuity and security, coupled with the dynamic presentation by Bob Armbrister and Jake Lonc, etched an indelible impression on the audience. The collaborative spirit between GRIT Technologies and Spark Business Works illuminated a path where technology acts as a bridge, enabling businesses to not merely survive, but to thrive.


In retrospect, the “Increasing Profits and Productivity with Custom Software and Tech” event at MIRCA transcended the realm of a conventional presentation. It stood as a testament to the power of technology-driven transformation and partnership. The dynamic alliance between GRIT Technologies and Spark Business Works not only showcases the potential of collaboration but also reinforces the idea that technology is a conduit for growth, change, and prosperity.


In closing, the event was an empowering journey that fortified attendees with the tools and insights to harness technology’s potential for business expansion. The partnership between GRIT Technologies and Spark Business Works serves as an example of what is achievable when expertise converges. The event left attendees equipped, inspired, and ready to embark on their own transformative voyage into the age of technology.

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